About Looksmaxxing

Looksmaxxing is here to help you take your appearance as far as it will go. That covers sleep, skin, hair, training and style at one end, and cosmetic surgery at the other. It is a site and a forum, running since 2018, and the community has grown to 81,000+ registered members. What gets worked out there ends up written up here. The interviews and the survey both came out of it.

Why this matters

Appearance changes how you get paid, how you get hired, and how you are treated by people who already know you. That is not a stance we take. It is one of the most replicated findings in social science, and it has been measured for thirty years.

Above-average looks are worth about 5% more in earnings, and it holds across every occupation studied, not just the customer-facing ones. A review pulling together eleven meta-analyses found attractive people are not only judged more favorably, they are treated better, including by people who know them well. In speed-dating research, attractiveness predicted who people wanted to see again, as strongly for men as for women.

Here is the part nobody says out loud. Composite faces built from many people rate more attractive than almost every individual face used to build them. You do not need unusual features. Most of what moves this is ordinary, and a lot of it is free.

Meet the team

Dean Robertson

Founder

Dean founded Looksmaxxing in 2018. At the time, there was nowhere for guys to get transparent information and honest discussion about improving their appearance.

How we work

We grade the evidence: A meta-analysis and a single survey of 200 students are not the same thing. We say which one we are looking at, every time. The weakest tier does not get published here, not even with a hedge attached to it.
Where it needs a doctor, we say so: We do not print doses, cycles or sources for any drug or hormone, and nothing here treats or cures anything. When the honest answer is see a doctor, that is the answer you get. Where a piece needs a clinician to check it, that person is named on it.

What is here

Interviews and research. People who have done this, on what they tried and what happened. That includes Dr Mike Mew on mewing and facial development.
The 2025 survey. 175 members on what they tried, what changed, and what they spent. If you read one thing here, read that one.
The glossary. Every term you will hit in a thread, defined, including the ones that rank a person rather than describe a face.
The community. Where the actual conversation is, and where you can ask a question and get an answer from someone who has already tried it.