Why Looks Matter (The Importance of Looks)

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    Many people say that looks don’t matter…

    But the truth is that looks matter a lot more than you might think. 

    Your looks actually play a significant role in how you are treated by others and the opportunities that you are presented to you in life. This is not just limited to romantic relationships either. Your friendships, career, and finances are all also impacted by your appearance.

    Attractive people have been shown to get payed more, recruited faster, and promoted quicker.

    I know this may be a hard pill to swallow, but it’s the truth.

    The importance of looks is often undermined as many people are often told to “just be themselves,” “just be confident,” and that they are “perfect just the way they are…”

    Oh really…?

    Unattractive Vs Attractive

    This kind of thinking is not only impractical, but it also promotes unnecessary complacency.

    The same people who say that looks don’t matter are the same people that will go and turn someone down based on their looks, or judge someone immediately for being unattractive.

    Take a look around and you will see many instances of people getting treated a certain way based on how they look. Maybe it was the fat kid from elementary school who got teased and bullied, or the high school jock who got away with anything and everything.

    This is not just a one off thing either. It happens in every society around the globe.

    Attractive people live on a completely different planet compared to everyone else. They are flooded with validation, praise, and attention from those around them. Imagine waking up one day as prime Chico and having hoards of adoring women (and even men) lining up to have a photograph with you just because of how attractive you are.

    Being attractive is like living life on easy mode.

    This is why it is so important to maximize your appearance as much as possible while you can.


    Humans are visual creatures and it is in our biological nature to enjoy looking at people with physical characteristics that are aesthetically pleasing. Beauty is something that been admired and adored since the beginning of mankind.

    Attractive people are glamorized by the media and are plastered all over the TV and magazines. We also tend to put attractive people on a pedestal.

    In fact, attractive people are perceived to be “better people” due to their appearance. This is a phenomenon known as the ‘halo effect,’ which we will be going into more detail about.


    The ‘halo effect’ is a phenomenon where we automatically associate positive characteristics and traits with people who are physically attractive. We assume attractive people are smarter, do better things for the world, get in less trouble, and are even less promiscuous.

    The reason you may not even realize this is happening is because it happens at a subconscious level.

    You may not even be aware that the attractiveness of another person is causing you to think differently about them.

    Pretty crazy, huh?

    Just Be Confident Bro

    Here is a good video showing the halo effect in action:

    So… why does this happen?

    Well there are a few reasons why this might be the case.

    The first thing that comes to mind is the way that attractive people are portrayed by the media. You will usually find that the ‘good guy’ in a movie is good looking, while the ‘evil guy’ tends to be someone who is ugly. The attractive guy also tends to be the one who is richer, smarter, more successful, and ends up as the hero of the day.

    The second reason is that we associate attractiveness with good health. 

    Since we attribute positive things with attractive people it is unsurprising that attractive people have a better chance of being successful in life.


    There is a false pretense that women are less superficial than men when it comes judging someone based on their looks.

    This is not actually true.

    In fact, studies have shown that women are actually more critical than men when it comes to looks.


    In the dating world, a tall looking guy with broad shoulders and an attractive face is going to have a much easier time finding a partner compared to a short, ugly, balding guy.

    Looks play a significant role in your success with women.

    Women have a certain looks threshold that you will need to meet in order to have a chance with them, which is why it is so important to looksmax if you want to improve your chances of attracting a partner [1]. This goes for both short and long-term relationships. 

    Every point matters.

    Jeff Seid Mogging

    Unfortunately, personality does not matter if you do not meet this looks threshold. 

    Having a good personality will not matter if you are not even able to get through the front door. 

    What’s the point in having a good personality if your looks are unable to get you through the front door? No amount of confidence is going to save you if you are immediately shut down before you even have a chance to prove yourself. This is why attractive guys will always have the edge as women will be much more receptive to their presence, and will be much more inclined to interact with the guy and get to know them better.

    The better looking a guy is, the more lenient woman will be in regards to his personality.

    As long as he meets the minimum looks threshold, of course.

    Minimum Looks Threshold
    Minimum Looks Threshold Requirement [1]

    Women are attracted to masculinity, youth, health indicators and specific facial ratios. They are also genetically predisposed to seek out men with good genes to give their offspring the best chance of survival.


    With the rise and increasing popularity of social media websites (i.e. Instagram, Facebook) and dating apps (i.e. Tinder, Bumble) we have seen a big change in the dynamic between men and women.

    In general, the dating game is now much harder for the majority of men and significantly easier for the majority of women.

    Swiping On TInder Male Vs Female

    It is now easier than ever for women to receive massive amounts of validation with only the swipe of a finger. This is not just due to the sheer amount of desperate guys swiping on every profile they see, but also to how men and women rate each other’s attractiveness.

    There is a big discrepancy between how males rate the attractiveness of females, and how females rate the attractiveness of males.

    OkCupid Rating Graph
    How Men Rate Women Vs How Women Rate Men On OkCupid

    According to this study done by OkCupid, around 80% of men are considered ‘below average’ in terms of looks.

    Male Attractiveness Level Females Will Like Vs Female Attractiveness
    Male Attractiveness Level Females Will “Like” Vs Female Attractiveness

    This graph illustrates that 80% of men are competing for the bottom 22% of women, while the top 78% of women are competing for the top 20% of men.

    Top 20% or bust boys.

    So with that being said, how can you be successful with online dating?

    There are two unspoken rules when it comes to having success with online dating:

    1. Be attractive
    2. Don’t be unattractive

    If these two rules don’t apply to you then you’re going to have a very bad time.

    For men, facial attractiveness above all else is the most important factor when it comes to having success with dating apps such as Tinder, Bumble, and POF. This has been demonstrated a number of times through scientific studies and Tinder experiments using fake male model Tinder profiles.

    Importance of Looks for Online Dating
    Importance of looks on female initiation of men [5]

    In fact, if you are attractive enough then you can get away with saying pretty much anything you want.

    Tinder Experiment Male Model

    Don’t worry, it’s okay… you can find a partner without having to use any dating apps.


    Here is a graph illustrating the ways in which heterosexual couples have met over the recent years.

    As you can see, the most common way people meet nowadays is through the internet via these kinds of dating apps.

    Furthermore, the data that was used in this graph was only taken from 2009 up until 2017. The difference would be much greater if it was taken from more recent data.

    Using this data we can conclude that success with dating apps is a pretty good indication of how well someone will do in terms of finding a partner.


    LMS is an acronym for Looks, Money, Status.

    LMS is a concept based around the belief that women are primarily attracted to three things in a partner: looks, money, and status.

    Looks, Money, Status
    Women want three things in a partner: looks, money, and status [3]

    While all of these things are very important in regards to attracting a partner, none of them compare to the importance of looks.

    This is because money and status will only help draw women towards you. 

    It won’t keep them around like looks will.


    It should come as no surprise that status plays a big part in attraction. Status displays 

    Importance Of Status On Reproductive Success
    Importance Of Status On Reproductive Success [4]


    Don’t get me wrong… money definitely does help, but you will be attracting the wrong type of women. These are the ones that are only there only for the money (i.e. gold-diggers). 

    Importance Of Money
    Importance of income on female initiation of men [5]


    Good looks denotes good health.

    Examples include crooked teeth that may denote bad bone formation and oral hygiene. Pale skin can be interpreted as being unhealthy as it is associated with conditions such as anaemia. Glasses denote poor eyesight/blindness, which is another characteristic of bad genes.

    In the past, a child who was born with a health condition was more vulnerable to attack. This increased risk of attack could lead to death and ultimately the discontinuation of the mother’s genes.


    A study conducted by Tsai, Huang & Yu (2012) found that applicants who were more physically attractive were preferred over people who were less attractive [2]. Unsurprisingly, there was an even bigger discrepancy when it came to jobs that were focused towards client engagement and customer service.

    Physical Attractiveness Job
    Attractive people are preferred more than unattractive people for jobs [2]

    “Attractive people, both men and women, earn an average of 3 or 4% more than people with below average looks “- Daniel Hamermesh (Professor of Economics at the University of Texas at Austin and Author of the book ‘Beauty Pays: Why Attractive People Are More Successful.’

    Beautiful people tend to bring in more money for their companies, and are therefore seen as more valuable employees and harder workers.” – Dario Maestripieri, professor of comparative human development, evolutionary biology, and neurobiology at the University of Chicago.


    1. Fugère, M.A., Chabot, C., Doucette, K. and Cousins, A.J., 2017. The importance of physical attractiveness to the mate choices of women and their mothersEvolutionary Psychological Science3(3), pp.243-252.
    2. Tsai, W.C., Huang, T.C. and Yu, H.H., 2012. Investigating the unique predictability and boundary conditions of applicant physical attractiveness and non‐verbal behaviours on interviewer evaluations in job interviewsJournal of Occupational and Organizational Psychology85(1), pp.60-79.
    3. Geary, D.C., Vigil, J. and Byrd‐Craven, J., 2004. Evolution of human mate choice. Journal of sex research, 41(1), pp.27-42.
    4. Von Rueden, C.R. and Jaeggi, A.V., 2016. Men’s status and reproductive success in 33 nonindustrial societies: Effects of subsistence, marriage system, and reproductive strategy. Proceedings of the National Academy of Sciences, 113(39), pp.10824-10829.
    5. Hitsch, G.J., Hortaçsu, A. and Ariely, D., 2006. What makes you click? Mate preferences and matching outcomes in online dating.
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